OrthoLite®, the the comfort insoles leader for more than 25 years, welcomed its 500th footwear brand partner. The list spans across all categories—athletic, running, comfort, golf, lifestyle, and fashion—and OrthoLite insoles are found in more than 500 million pairs of shoes every year. The company not only pioneered open-cell comfort technologies, the company also did so with recycled post production waste since its inception in 1997.

“On behalf of the global Ortholite team, we want to say thank you to all of our brand partners for trusting us with their partnership,” states said Glenn Barrett, CEO and founder of OrthoLite. “Consistently earning the trust of our brand partners means everything to us and our entire team is passionate about serving and problem solving for our customers.” The exec adds, “This milestone also signifies that 500 brand partners share OrthoLite’s vision for the future of sustainable footwear. We are honored and inspired by this and we remain committed to delivering better, more sustainable, comfort solutions for our partners.”

OrthoLite has a long-standing history of meaningful partnerships that demonstrate a commitment to supporting its brand partners, customers, consumers, and the footwear industry. From day one, OrthoLite’s mission was simple: To help brands make better, more comfortable shoes through a highly collaborative, customer-first approach to partnership. Barrett introduced the world’s first high-performance, open-cell foam PU insole that delivered a cooler, drier, healthier, and more comfortable interior environment in the shoe. OrthoLite’s insole solution raised the quality and comfort standards across the board for the entire global footwear industry.

“Although it all started with one formulation a quarter of a century ago, today we have hundreds of comfort and performance technologies addressing the needs of the market as the result of immersion with our brand partners,” says CB Tuite, chief sales officer at OrthoLite. “Our innovation continues to be driven by our teams’ collaborative role in the development and design process with our brand partners. We want to thank all of those brands for helping us to evolve and to deliver the solutions they demanded of us across all categories, applications, and price points.”

Beyond the collaboration with its brand partners, OrthoLite has tightly woven cross-functional teams internally. “We also have our internal business model to thank for our success,” Tuite notes. “Across all business units we put our customers first with our stalwart commitment to problem solving with and for our customers. Our team is constantly asking questions, sharing insights, best practices, and offering new innovations that address the needs of our customers. We love to serve our customers—it’s what we’re here to do.”

Just a few of OrthoLite’s now 500 brand partners.