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Captain Rohit Sharma is the brand new model ambassador of Jio Cinema 📸: @JioCinema
Indian cricket crew captain and Mumbai Indians skipper Rohit Sharma has joined JioCinema because the model ambassador for the continuing Indian Premier League (IPL) 2023 season. The announcement follows Sharma’s departure from Star Sports activities, the place he had beforehand served in the identical capability.
JioCinema, a digital streaming platform owned by Reliance Group, will quickly launch promos and advert campaigns that includes Rohit Sharma. The platform has additionally signed different cricketing icons resembling Sachin Tendulkar, Suryakumar Yadav, MS Dhoni, and Smriti Mandhana as ambassadors. JioCinema’s dad or mum firm, Reliance Group, additionally owns the Mumbai Indians crew.
In an announcement, Rohit Sharma expressed his pleasure about becoming a member of JioCinema and praised the platform’s position in reworking sports activities consumption in India. He emphasised the pliability, accessibility, interactivity, and personalization that JioCinema gives to cricket followers.
Because the model ambassador, Sharma will work intently with JioCinema to develop its international fan base and take part in varied engagement initiatives. The platform’s free streaming of IPL 2023 matches has already attracted 550 crore video weeks within the first two weeks, in line with Viacom18.
Viacom18 Sports activities CEO Anil Jayaraj praised Sharma’s embodiment of sportsmanship and management, stating that these qualities align with JioCinema’s imaginative and prescient for the way forward for sports activities broadcasting in India.
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