Zamberlan, the third-generation handcrafted Italian bootmaker, has hired industry veteran, Bob Whip, as U.S. General Manager. Whip’s strategic business leadership experience is expected to bolster the brand’s commitment to growth, expanded retail partnerships, and continued momentum.

“Bob’s appointment to lead Zamberlan USA marks an exciting new chapter in our company’s journey,” states Phil Benson, outgoing General Manager. “With his proven leadership experience and strategic mindset, Bob is the ideal leader to take Zamberlan into the future as we experience exceptional year-over-year growth and charge toward the brand’s 100th anniversary.”

A long-standing leader, Whip got his start at the General Manager level leading Trek Bicycle Corporation’s International Subsidiary offices in Europe and Japan. From there, he led Johnson Health Tech North America as president, BH Fitness USA as CEO and YT Industries as president. Most recently, Whip acted as General Manager for Cervélo Cycles.

Whip joins Zamberlan after an extensive search to replace Benson, who led the division for the past 15 years. Under Benson’s leadership, the brand achieved unprecedented growth while honoring the Zamberlan family’s values and commitment to handcrafted quality, performance, and comfort. Benson has taken a principal role with Novastone Capital Advisors and will remain in the outdoor industry.

“I am incredibly grateful  for the last 15 years spent working alongside the Zamberlan family,” says Benson. “Dedicated to the design and manufacturing of its entire product line in Italy,  Zamberlan continues to make the difficult but ever-fruitful decision to honor its legacy and take its place among the most authentic brands in the outdoor industry. I have full confidence that under Bob’s leadership, the Zamberlan brand will continue to thrive, innovate and enable adventure.”